Five Questions and Fast Facts on Sustainable Living with The Conscious Brunette

1

Define sustainable living, and tell us why the concept appeals to you.

To me, sustainable living means doing my best to live more consciously by intentionally shopping & choosing eco-friendly habits to lower my carbon footprint. I love the intention and slow aspect of choosing sustainable and clean products and habits.

2

What’s one thing about the fashion and beauty industries that would shock us, in regards to waste?

I truly think most of it would! There’s so much the fashion and beauty industry doesn’t want us to know. The fashion industry is responsible for 10% of humanity’s yearly carbon emissions and extreme usage and pollution of our fresh water sources and the beauty industry is largely under regulated, allowing for over 10,000 untested chemicals to be in US beauty products!

3

Look five, maybe ten years into the future and give us your predictions: Will conscious consumerism be the next big thing, and why, or why not?

Yes, I definitely think so! There’s a real conscious push for clean and sustainable and with that comes more demand for better options and not just “green washing”.

Consumers are becoming aware of the impacts on our health and the plane’s and the value of quality over quantity. With the demand for sustainable, ethical and transparent options, brands are starting to find new ways to create products out of recycled and/or sustainable materials, cleaner ingredients and eco-friendly packaging/shipping.

4

What’s one thing people can start doing today to waste or consume less?

Slow your purchasing habits — I always ask myself questions before buying anything and I like to wait a day or sometimes even a week before I buy something! Some questions to ask yourself:

Do you see yourself using this/ wearing this for multiple uses? What’s the quality and how long will it last? Do I have something similar? Can I fix or reuse the item I’m replacing?, etc. You get the idea! 

5

Tell us your favorite beauty and fashion companies that are doing conscious living right!

Fashion:

Boyish Jeans: One pair of traditional jeans takes 1,800 gallons of water to make—as much as you’d drink over a ten-year period! A pair of Boyish jeans use ⅓ the amount of water and it’s recycled so no water is polluted in the process! They use sustainable fabrics, eco-friendly production and shipping, and work with ethical factories!

Beauty:

Osea: From their glass packaging and eco-friendly shipping to their sustainably sourced and clean ingredients, you can feel good about putting any Osea product on your skin!